“Vegesaurs” accelerates global growth as 360° preschool brand
May 12, 2026
Global preschool hit expands across broadcast, digital and consumer products, unlocking new licensing opportunities worldwide.
Vegesaurs continues to gain momentum as a global licensing property. Produced by Cheeky Little Media in cooperation with Studio 100 International, the series now spans five seasons and 100 episodes, reaching more than 120 territories and through key broadcasters including ABC, BBC, France TV, KiKA and PBS member stations – fueling strong brand demand ahead of Licensing Expo in Las Vegas.
A focused digital strategy is driving growth with YouTube at the core. Clips, shorts and sing-alongs keep going to boost reach and discovery across platforms. In the US, the launch on major PBS member stations led to a 500% increase in views and 400% subscriber growth within a short period. Top performing shorts have exceeded 6.5 million views, underlining the brand’s strong audience appeal across platforms, supported by social media activity on TikTok, Instagram and Facebook.
The brand is also expanding across platforms and categories. Launching in June, the world of Vegesaurs will sprout as a promotional activation on Roblox, created by Freeground, Epic Story Media’s game development studio. In consumer products, Epic Story Toys leads as global master toy partner, with its first toy line launching in Australia in June, followed by an international key market rollout.
The product range spans collectibles, plush, figures and playsets, built around the brand’s fruit and vegetable-inspired dinosaurs. Designed to blend humor with a positive food message, the toys also support healthy habits. Packaging draws on fresh market cues and includes playful facts, creating strong shelf impact and added value for families.
Publishing with Macmillan and retail activations with partners such as Lidl and Okay further underlines commercial potential. An immersive experience, including a flagship activation in Sydney and plans to expand into key international territories, complete the brand’s evolution into a fully integrated 360° franchise.
North American licensing agent, Epic Story Media as well as Epic Story Toys, will be showcasing the IP at Licensing Expo, booth #P240.
